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Of Interest:
Virginia Heffernan

Ways of Being, and the Power of Words

We’re big fans of Virginia Heffernan, and glad to see she now has her own column in the Sunday New York Times. On today’s op-ed page, she has a piece exploring the way we use words to shape opinion, with specific reference to “internet addiction.” We found the article to be thoughtful and thought provoking on several levels, and the comments in response were good reading in their own right.

She observes: “In general, if a pastime is not classy, those who love it are “addicted.” Opera and poetry buffs are “passionate.””

This echoes
George Lakoff’s work on “Framing” rather pithily. The words we use to describe an object or condition have everything to do with how we perceive it, individually or as part of a group. To paraphrase the Simpsons, a rose would not smell as sweet if it were called a stench blossom, or a crapweed.

At Nomenon, we’re keenly aware of the power and effect of words well-chosen, and we’d be glad to bring our expertise to bear on your naming and branding needs, ensuring positive response in your target market.